PINC will never grow up

PINC does not have to prove itself as a unique stage where unexpected small and great stories come alive. PINC has been there for 18 years and always excites. The event continues to attract new visitors and tempt loyal fans to return to Figi in Zeist every second Tuesday in May. That lasting attraction is probably due to the fact that the 'teenager' behaves like a child: playful and receptive, full of wonder and innocence.

The same attitude is also desired from the public. You are undergoing PINC as a refreshing shower with people, ideas, nature and creativity as key ingredients. To engage for a day at PINC is a perfect medicine for tedium, at a time when companies and people are looking for new impulses.

PINC.18 on May 16, 2017 offered as a beautiful palette 16 colorful and driven speakers, each given 20 minutes to captivate the audience. One is clearly experienced in transferring his argument, another is uncertain in the spotlight and can hardly cope with his nervousness. Not everyone is a stage tiger, but PINC is not a competition and people can be as they are. The beautiful thing is that the speakers in the breaks can answer individual questions and be included in the PINC community. That warm bath of acknowledgement and recognition is the reason many old speakers return as attendees. PINC feels like home away from home. During PINC, the audience was asked to select several important keywords. Words like adventure, together, quality, color, etcetera. Words one chose as most important for their way of living.

The seven words of my personal selection from the PINC.18 words are these:
COLOR: No prettier start of the day than a trumpet soloist by master musician Eric Vloeimans. Certainly when he invites the public to hum as he plays the colorful copper beads. PINC ambassador and multi talent Fay Lovsky later also had the opportunity to sing outside her format a melody - "coincidently" - composed by Vloeimans.

TOGETHER: The young American David Kopf held a wonderful talk about the value of technology as a tool for connecting teachers with students and their parents. The app Remind developed by David and his brother is used in the United States by over 70 percent of the schools, and has 20 million active users. A great piece of information power. Digital nominee and researcher Christiaan Triebert, together with his truth winners of the international collective Bellingcat, makes sure that the truth is cleverly separated from alternative facts and fake news. A contemporary hero who rightly received the European Press Prize in April 2017 for his important work. 

ADVENTURE: It has something magical: everyday people who take challenges in their lives that most of us only dream of. At PINC, it often produces the best stories. The Britain Claire Elsdon is one of those brave doers who followed her intuition when boredom struck. The wise words of her grandmother encouraged Claire to completely disrupt her life when the then-stockbroker picked up her motorcycle and drove 40,000 kilometers from London to South Africa. 'Communities in Africa instilled my trust in people,' she told. On the way she discovered there was a latent need for a new type of job: those of manual engineers in motor maintenance. Elsdon is now working in Tanzania, where she teaches, among other things, midwives to keep their engines running. Thanks to her efforts in her social enterprise Pikilily (Piki in Swahili means Motorcycle), after one year, she saved the lives of 4000 pregnant women and newborns who could be reached by midwives in due time or, if necessary, be transported to a hospital. This drop in the ocean might be small, but socially meaningful and satisfying.

POSITIVE: Our hearts were further heated by the emotion of the 25-year-old Dallas Seavey from Alaska, who literally grew up among the sled dogs. This old wrestler not only loves these animals, he belongs to the rare breed of top athletes who know management truths, in this case literally by training his dogs to run for him. His experience: Do not look at the goal you have in mind with your team, but look through the eyes of each team member to reach the most achievable result and strive for the highest level. With this intelligent approach, Seavey has been four-time winner of the Iditarod Trail Sled Dog Race, "the last big race on earth" since 2012. This ice-cold hardship stretches across Alaska and requires the utmost of man and animal for at least nine days. Not only the length is a challenge, but also the extreme cold weather can make it difficult. His secret? “I like to be creative with sled dogs.” It sounds like crazy work, but Seavey showed that it's amazing to be able to capture 1700 kilometers with 16 different personalities and get to the finish line first. ‘You can reach your goal, not by selecting which dog has to go, but how to prepare each individual dog for the race. Avoid what makes them weaker. It’s my job to teach them that they are superman. Don’t tell them what to do, ask them what they can do.’ Throw all management books overboard, and read Seavey's book Born to Mush.

EMOTION: "I want to meet beautiful people and lead the life of a boy in a book." That is the motivation of former reporter Diederick Kraaijeveld, who has the special gift of making something out of nothing. His medium is salvaged wood. In contrast to the much more famous Dutch Piet Hein Eek, Kraaijeveld makes artwork both in commission and autonomous. The nice thing is that he does not deny his journalistic background, but uses it to his advantage to search for salvaged wood that gives the story of one's life an extra charge. A world premiere at PINC was his newest piece of art that was made in four months out of thousands of pieces of salvaged wood. You see the skyline of Manhattan. This abstract artwork is made of cedar wood used to build the iconic water tanks on New York's skyscrapers. Pure emotion. "I want to expose it hanging and not flat. I'm an artist and not a model builder. " 

DIFFERENT : The day's end was John C Jay who is the creative head of the third largest clothing company in the world. Fast Retailing from Japan owns Uniqlo, among others. Jay did not bore us with shoptalk, but engaged us in his argument on the power of the individual who is able to change the world. 'We may be living in the most creative era in history. The streets around the world are filled with activism. Millions are making themselves heard in order to extend their hopes for society. Never doubt that a small group of citizens can change the world. New generations of consumers are forcing many industries to evolve. The change is dramatic and the future isn’t what it used to be; art will change the world. PINC knows no silos, this conference is a global center of collaboration and inspiration.’

AUTHENTIC :And then I get to the last word from the card box. It is reserved for PINC. The most authentic event I know. Be there next year too: PINC.19 on May 15, 2018.

Rupert Parker Brady, May 2018